1. Executive summary
ONAMCORDA is a sporting and social initiative born in Catalonia that uses climbing as a tool to foster inclusion, build community and invite people to take part in a journey of personal and collective growth.
Born from the passion and drive of Maria Ona Miró Manasanch — a climber with low vision (B3 category) and two-time Spanish Para Climbing Champion — this project aims to break down barriers in sport, normalise functional diversity, give visibility to women and promote inclusion through para climbing.
Partnering with ONAMCORDA lets companies link their brand to story-doing with real impact, built on sporting excellence, adapted technology, inclusion and women's empowerment.
2. Our values and pillars of impact
Every move on the wall is a firm commitment to four strategic pillars:
- Real inclusion and normalisation: We want to show a reality in which what matters most to us is sharing the wall and climbing alongside other climbers. We transform the experience through the bond with the guide and through communication supported by technology (intercoms, laser pointer), as well as by developing specific techniques.
- Women's empowerment: A project that aims to create strong, visible and competitive female role models in the mountains and in adaptive sport.
- Self-improvement and technical innovation: Functional diversity need not be an obstacle in life in general or in sport in particular; all it takes is the right strategies, techniques and support to overcome any barrier.
- Persistence and determination: On the wall and in life, every fall is a lesson. We are driven by the conviction that the only failed attempt is the one you never make. Perseverance is the key to finally sending any project.
3. Team and synergy (the rope team)
Adaptive climbing for people with visual impairment is, by definition, a team sport in which mutual trust and coordination are absolute. ONAMCORDA rests on a close-knit, committed rope team:
- Maria Ona Miró Manasanch (athlete and heart of the project): Two-time Spanish Para Climbing Champion (B3 category). She brings determination, vision and strength to the wall, showing that visual limits can be overcome with technique and mental discipline.
- Edu (guide and climbing partner): The “eyes” on the wall. He reads the route, relays the holds in real time and guides each move with pinpoint precision.
- Mike (team and technical support): A key part of the logistics, planning and support in preparing for each stage and competition.
4. Sponsorship proposal and added value for your brand
Partnering your company with ONAMCORDA means backing a sponsorship with authentic values, strong human impact and social visibility:
- CSR and real social impact: A direct link with inclusion, functional diversity and women's empowerment in sport.
- High-value content and storytelling: Inspiring audiovisual content for social media and for your organisation's internal campaigns.
- Brand visibility: Organic exposure for your brand through Ona's image in her daily activity, training and tailored challenges, with an ongoing presence on the official website (onamcorda.cat) and on the project's social media (@onamcorda).
- Talks and corporate challenges: Motivational or team-building sessions on teamwork, trust, communicating under uncertainty and self-improvement.
5. Outreach channels and digital impact
ONAMCORDA has its own communication strategy to bring para climbing, technical innovation and the project's values closer to the community:
- Official website (onamcorda.cat): The heart of the project, gathering the rope team's journey, dossiers, news, articles and recognition for our sponsors.
- Social media (@onamcorda): The main channel for direct, day-to-day communication: training, communicating with the guide, technology, lifestyle and life on the wall.
- Audiovisual content and media: Short, visually striking videos with inspiring storytelling, ready to share on social media, in features and in collaborations with specialist and general media.
6. Join the rope team
ONAMCORDA is a unique opportunity to connect your brand with a real story of self-improvement, innovation and community. If you'd like to join our route, come with us on this journey and grow the project together, let's talk:
Ona Miró